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— Maurice Mcleish (Cool Junkie CEO)
TESTIMONY
“I was beyond amazed at the work Path Studio did for our company, now we have impacted thousands of people and it’s because they helped align our internal and external branding”
Typography
Poppins
Typeface
Indian Type
Foundry
Primary Typeface
Usage
Text & Headers
Style
Light Italic
Regular
Bold
AaBbCc
BRAND
PERCEPTION
STORYBRAND
& ONELINER
We take a “human condition” approach to brand perception: looking at it from the perspective of our clients target market. First we begin with research, we find the demographics to help us niche down, understand, and find their target customer to lead us to their onliness statement:
I help businesses by developing and designing frontend applications that are customer and business oriented.
This in turn helps us find out our communication objectives and personality:
This is where we take the onliness statement and make it into a transformative story for our clients target customer. As a result we end up with arguably one the most valuable and powerful branding messages ever; the one-liner:
Helping businesses with revenue earning frontend services
HONEST
ENERGETIC
FUN
BRAND
STRATEGY
Our approach to brand strategy is by asking our friends on the path a sequence of questions that leads us to the mission, value, who we are, and product. These are their answers:
Vision
Mission
Who We Are
Product
What Arturo Montiel envisions for himself is to be able to continue learning, and developing his skills as a frontend dev. With this enhancement he’ll be able to effectively and efficiently help more businesses and fellow creative entrepreneurs out on their journey with what he calls “digital legos”. And with this he will build businesses frontend for clients, friends, and family.
The mission behind arturomntl is to be the best professional digital creative. His brand “arturomntl” is to simply make a name for him. Arturo doesn’t want to be another employee or worker bee. He wants to help by encouraging others to get to where they want to either by helping them with a website or design, or even if they see one of Arturo’s videos on social media talking about tips and tricks to be better in the creative business or self improvement.
He’s here to be a leader, and not just of his business but of a part of the world. The part where people need someone to look up to.
Arturo Montiel the best frontend developer and designer.
Frontend development and design.
CLIENT
Arturo Montiel
SCOPE
Brand Des/Dev
Web Design
CATEGORY
Personal Portfolio
Marketing website
YEAR
TWENTY 21
Arturo Montiel wanted a website that would help express who he is and his talent with a recognizable brand, and a beautifully simple website that captivates his audience to book him for his services.
View Website
LOGO DESIGN
& VISUAL
IDENTITY
The left of the logo is an A that starts the peak of the mountain, Arturo likes mountains we don’t know why, and then the last peak is behind it to make up the letter M when put together.
He was clear that he did not want a logo and wordmark variation. “Poppins versions of the logo
We wanted to design the logo of Arturo Montiel representing his main first 2 names initials “A. M.” This way it’s memorable, short, and easily suited for logo design. And in the meantime we took inspiration from Arturos life in the process.
(This is that process)
After our Brand Strategy, Perception, StoryBrand & One-liner, we focus on the visual identity that captures all of the aforementioned.
Logo
Wordmark
arturomntl
OUR PLAN
Brand Strategy & Perception
Storybrand & One-liner
Visual Identity & Web Design
Guidelines & Design Collateral
THE
CHALLENGE
Arturo is a visual designer and frontend developer that is UX and customer first.
Arturo Montiel quit his job from a local grocery store powerhouse to pursue freelance web design and development. After a few months, he was able to make a lot of connections an build a lot of websites and designs, even amassing millions of views online through out. It was because of this traction he decided he needed his own brand and website so his clients and audience can directly reach him.
Web Designer & Developer
Hi, I’m Arturo
About
Work
Contact
THE PROJECT THAT LED ARTURO TO PATH STUDIO
Arturo’s dream is to do what he loves: helping people with his business + design oriented solutions. Having done so with a successful portrait photography freelance for 4 years, he felt it was the right move to learn frontend development and move to the middle where business + design + tech meet. This project is what led Arturo to fall in love with frontend development and start off his branding career as a visual designer. Trust us, this was his first ever design, and although it may look simple and not as complex as to what we do now, Arturo cares for this project to be showcased since it shows that even then he had the pieces to make his path, he just needed to time to put them together correctly.
COLOR PALETTE
Action
(Aquamarine) #38ECB3
Subliminal text
(Silver) #C8C8C9
Main text
(White) #FFFFFF
Background
(Dark Green) #0B2927
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