CLIENT
PWD
SCOPE
Brand Des/Dev
Web Des/Dev
CATEGORY
Marketing
Luxury
YEAR
TWENTY 22
Brand that focuses on celebrating those who break the boundaries in their respective fields and pioneer new trails of executing or thinking. In return they receive a nomination, and presitigous award highlighting this feat.
VIEW WEBSITE
THE
CHALLENGE
Giving simplicity & identity to a complex brand of
non-conformists
Pink World Domination envisions they will dominate the world with accelerating the careers of those who break the expectations in their fields, and celebrate them. It’s about not only helping the “non-conformist genius” but also those who are uninspired, or unmotivated in this world. PWD, knows that in celebrating the few, they help the many, just see the impact of fellow non-conformists: Leonardo Da Vinci, and Rosa Parks.
WANTING TO BE RECOGNIZED WITHOUT A FACE
Pink World Domination doesn’t care to have a face or be recognized. All they care about is that the few they celebrate brings in their recognition. And a fun and easy way of doing this is picking a color palette, and designing a gradient graphic element (seen below). The gradient was created to be a graphic element of the brand, making the brand look more modern, and giving it even more personality. Through this element a wide variety of applications can be explored. We can apply this hot pink (although according to google the exact color is mexican pink), black, and white to our awards that the artist can wear and from there we can bring in the recognition. Remember we’re luxury, the few has us.
OUR PLAN
Brand Strategy & Perception
Storybrand & One-liner
Visual Identity & Web Design
Guidelines & Design Collateral
BRAND
STRATEGY
Our approach to brand strategy is by asking our friends on the path a sequence of questions that leads us to the mission, value, who we are, and product. These are their answers:
VISION
MISSION
Who We Are
Product
We envision a future where thinking differently, and doing differently is celebrated. It is to be seen as risk-taking but in a way that shows that to risk is to live and to live is to risk dying, so why not die trying to color outside of the edges. PWD, knows that in celebrating the few, they help the many, just see the impact of fellow non-conformists: Leonardo Da Vinci, and Rosa Parks. It is that same impact that we want to have with each of our own PWD alums; that after they pass they are remembered of their impact.
The mission is to take anybody, that be an artist, creative, executive, entrepreneur, or even a teacher and celebrate them. They are to be celebrated and awarded for their impact with a pink clothing item or accessory to show that they are part of PWD, that they are part of the future that thinks differently and succeeds and helps others because of it. The item will be unique and tailored to the member, and every year we will host an award show that showcases these artists and their “artworks” and what exact move or piece motivated us to celebrate them.
Prestigious award group for those who go against the social norm.
Awards and ceremonies for those who are awarded.
BRAND
PERCEPTION
STORYBRAND
& ONELINER
We take a “human condition” approach to brand perception: looking at it from the perspective of our clients target market. First we begin with research, we find the demographics to help us niche down, understand, and find their target customer to lead us to their onliness statement:
I help celebrate those that think differently to be awarded by delivering them an award that highlights their feat of non-conformity
This in turn helps us find out our communication objectives and personality:
This is where we take the onliness statement and make it into a transformative story for our clients target customer. As a result we end up with arguably one the most valuable and powerful branding messages ever; the one-liner:
Awarding confidence in the uncertainty that is creating
CONFIDENT
EMPOWERING
FEARLESS
UNAPOLOGETIC
LOGO DESIGN
& VISUAL
IDENTITY
The logo was designed to be simply, grotesque, confident, and assertive. So yes for the first time ever we said,”Make the logo bigger...” (every graphic designers worst nightmare). But we made it for it’s use cases to have used as big. On the website, poster, letters, and business cards — it is to be the big object.
We wanted to shorten their long-ass name “Pink World Domination” to PWD, and they loved how it looked as the logo, word-mark, everything. Never needing an emblem but simply an acronym increases customer (donators) recognition.
(This is that process)
LAY GROTESK BLACK
After our Brand Strategy, Perception, StoryBrand & One-liner, we focus on the visual identity that captures all of the aforementioned.
PWD
TYPOGRAPHY
Typeface
Lay Grotesk
Foundry
Due Studio
Usage
Logo Typeface
Style
Sans serif
Black
AaGg
Lay Grotesk Regular
Style
Sans Serif
AaGg
Typeface
Lay Grotesk
TYPOGRAPHY
Usage
Primary Typeface
Foundry
Due Studio
COLOR PALETTE
Main
Mexican Pink #EE5B36
Text
White #FFFFFF
Background
Black #000000
NEXT PROJECT
RESULTS
— Maurice Mcleish (Cool Junkie CEO)
TESTIMONY
“I was beyond amazed at the work Path Studio did for our company, now we have impacted thousands of people and it’s because they helped align our internal and external branding”
READY TO TRAILBLAZE WITH US?
CONTACT US
BOOK
US
MENU
READY TO TRAILBLAZE WITH US?
CONTACT US
BOOK
US
TYPOGRAPHY
Typeface
Lay Grotesk
Foundry
Due Studio
Style
Sans Serif
Usage
Primary Typeface
Lay Grotesk Regular
AaBb
TYPOGRAPHY
Typeface
Lay Grotesk
Foundry
Due Studio
Style
Sans serif
Usage
Logo Typeface
Black
AaGg
BRAND
PERCEPTION
STORYBRAND
& ONELINER
We take a “human condition” approach to brand perception: looking at it from the perspective of our clients target market. First we begin with research, we find the demographics to help us niche down, understand, and find their target customer to lead us to their onliness statement:
I help celebrate those that think differently to be awarded by delivering them an award that highlights their feat of non-conformity
This in turn helps us find out our communication objectives and personality:
CONFIDENT
EMPOWERING
FEARLESS
UNAPOLOGETIC
This is where we take the onliness statement and make it into a transformative story for our clients target customer. As a result we end up with arguably one the most valuable and powerful branding messages ever; the one-liner:
Awarding confidence in the uncertainty that is creating
CLIENT
PWD
SCOPE
Brand Des/Dev
Web Des/Dev
CATEGORY
Marketing
Luxury
Brand that focuses on celebrating those who break the boundaries in their respective fields and pioneer new trails of executing or thinking. In return they receive a nomination, and presitigous award highlighting this feat.
VIEW WEBSITE
YEAR
TWENTY 22
LOGO DESIGN
& VISUAL
IDENTITY
The logo was designed to be simply, grotesque, confident, and assertive. So yes for the first time ever we said,”Make the logo bigger...” (every graphic designers worst nightmare). But we made it for it’s use cases to have used as big. On the website, poster, letters, and business cards — it is to be the big object.
We wanted to shorten their long-ass name “Pink World Domination” to PWD, and they loved how it looked as the logo, word-mark, everything. Never needing an emblem but simply an acronym increases customer (donators) recognition.
(This is that process)
LAY GROTESK BLACK
After our Brand Strategy, Perception, StoryBrand & One-liner, we focus on the visual identity that captures all of the aforementioned.
PWD
THE
CHALLENGE
Giving simplicity & identity to a complex brand of
non-conformists
Pink World Domination envisions they will dominate the world with accelerating the careers of those who break the expectations in their fields, and celebrate them. It’s about not only helping the “non-conformist genius” but also those who are uninspired, or unmotivated in this world. PWD, knows that in celebrating the few, they help the many, just see the impact of fellow non-conformists: Leonardo Da Vinci, and Rosa Parks.
WANTING TO BE RECOGNIZED WITHOUT A FACE
Pink World Domination doesn’t care to have a face or be recognized. All they care about is that the few they celebrate brings in their recognition. And a fun and easy way of doing this is picking a color palette, and designing a gradient graphic element (seen below). The gradient was created to be a graphic element of the brand, making the brand look more modern, and giving it even more personality. Through this element a wide variety of applications can be explored. We can apply this hot pink (although according to google the exact color is mexican pink), black, and white to our awards that the artist can wear and from there we can bring in the recognition. Remember we’re luxury, the few has us.
Color Palette
Text
White #FFFFFF
Background
Black #000000
Main
Mexican Pink #EE5B36
RESULTS
TESTIMONY
“I was beyond amazed at the work Path Studio did for our company, now we have impacted thousands of people and it’s because they helped align our internal and external branding”
— Maurice Mcleish (Cool Junkie CEO)
OUR PLAN
Brand Strategy & Perception
Storybrand & One-liner
Visual Identity & Web Design
Guidelines & Design Collateral
BRAND
STRATEGY
Our approach to brand strategy is by asking our friends on the path a sequence of questions that leads us to the mission, value, who we are, and product. These are their answers:
Vision
We envision a future where thinking differently, and doing differently is celebrated. It is to be seen as risk-taking but in a way that shows that to risk is to live and to live is to risk dying, so why not die trying to color outside of the edges. PWD, knows that in celebrating the few, they help the many, just see the impact of fellow non-conformists: Leonardo Da Vinci, and Rosa Parks. It is that same impact that we want to have with each of our own PWD alums; that after they pass they are remembered of their impact.
Mission
The mission is to take anybody, that be an artist, creative, executive, entrepreneur, or even a teacher and celebrate them. They are to be celebrated and awarded for their impact with a pink clothing item or accessory to show that they are part of PWD, that they are part of the future that thinks differently and succeeds and helps others because of it. The item will be unique and tailored to the member, and every year we will host an award show that showcases these artists and their “artworks” and what exact move or piece motivated us to celebrate them.
Who We Are
Prestigious award group for those who go against the social norm.
Product
Awards and ceremonies for those who are awarded.
READY TO TRAILBLAZE WITH US?
Contact us
CONTACT US
BOOK
US
TYPOGRAPHY
Typeface
Lay Grotesk
Foundry
Due Studio
Style
Sans Serif
Usage
Primary Typeface
Lay Grotesk Regular
AaBb
TYPOGRAPHY
Typeface
Lay Grotesk
Foundry
Due Studio
Style
Sans serif
Usage
Logo Typeface
Black
AaGg
BRAND
PERCEPTION
STORYBRAND
& ONELINER
We take a “human condition” approach to brand perception: looking at it from the perspective of our clients target market. First we begin with research, we find the demographics to help us niche down, understand, and find their target customer to lead us to their onliness statement:
I help celebrate those that think differently to be awarded by delivering them an award that highlights their feat of non-conformity
This in turn helps us find out our communication objectives and personality:
CONFIDENT
EMPOWERING
FEARLESS
UNAPOLOGETIC
This is where we take the onliness statement and make it into a transformative story for our clients target customer. As a result we end up with arguably one the most valuable and powerful branding messages ever; the one-liner:
Awarding confidence in the uncertainty that is creating
CLIENT
PWD
SCOPE
Brand Des/Dev
Web Des/Dev
CATEGORY
Marketing
Luxury
Brand that focuses on celebrating those who break the boundaries in their respective fields and pioneer new trails of executing or thinking. In return they receive a nomination, and presitigous award highlighting this feat.
VIEW WEBSITE
YEAR
TWENTY 22
LOGO DESIGN
& VISUAL
IDENTITY
The logo was designed to be simply, grotesque, confident, and assertive. So yes for the first time ever we said,”Make the logo bigger...” (every graphic designers worst nightmare). But we made it for it’s use cases to have used as big. On the website, poster, letters, and business cards — it is to be the big object.
We wanted to shorten their long-ass name “Pink World Domination” to PWD, and they loved how it looked as the logo, word-mark, everything. Never needing an emblem but simply an acronym increases customer (donators) recognition.
(This is that process)
LAY GROTESK BLACK
After our Brand Strategy, Perception, StoryBrand & One-liner, we focus on the visual identity that captures all of the aforementioned.
PWD
THE
CHALLENGE
Giving simplicity & identity to a complex brand of
non-conformists
Pink World Domination envisions they will dominate the world with accelerating the careers of those who break the expectations in their fields, and celebrate them. It’s about not only helping the “non-conformist genius” but also those who are uninspired, or unmotivated in this world. PWD, knows that in celebrating the few, they help the many, just see the impact of fellow non-conformists: Leonardo Da Vinci, and Rosa Parks.
WANTING TO BE RECOGNIZED WITHOUT A FACE
Pink World Domination doesn’t care to have a face or be recognized. All they care about is that the few they celebrate brings in their recognition. And a fun and easy way of doing this is picking a color palette, and designing a gradient graphic element (seen below). The gradient was created to be a graphic element of the brand, making the brand look more modern, and giving it even more personality. Through this element a wide variety of applications can be explored. We can apply this hot pink (although according to google the exact color is mexican pink), black, and white to our awards that the artist can wear and from there we can bring in the recognition. Remember we’re luxury, the few has us.
Color Palette
Text
White #FFFFFF
Background
Black #000000
Main
Mexican Pink #EE5B36
RESULTS
TESTIMONY
“I was beyond amazed at the work Path Studio did for our company, now we have impacted thousands of people and it’s because they helped align our internal and external branding”
— Maurice Mcleish (Cool Junkie CEO)
MENU